Ann Taylor Fake Discounts Class Action Settlement

Class Eligibility

The settlement includes all persons identified in ANN’s business records as of July 25, 2017, who, from May 5, 2012 to May 4, 2016, purchased one or more items from ANN’s Ann Taylor Factory or LOFT Outlet stores offered at a discount from a regular or original price (“Settlement Class Members”).

Estimated Amount

$5.00 cash or $12 voucher

The amounts may change based on the number of qualified class members submitting claims

Proof of Purchase


Case Name

Morrow v. ANN Inc.,
Case No. 1:16-cv-03340-JPO

District Court for the Southern District of New York

Case Summary

This lawsuit is about an alleged deceptive pricing scheme at Ann Taylor Factory and LOFT Outlet stores. Plaintiffs allege in their complaint that ANN misled customers about the quality and price of its outlet store merchandise by leading them to believe outlet merchandise was once sold in its retail stores when it was actually manufactured for exclusive sale in outlet stores, and by advertising discounts based on fictitious original or regular prices. Plaintiffs’ lawsuit alleges that ANN violated various federal and state consumer protection and false advertising laws. ANN denies all of the allegations made in the Action and denies that anyone was harmed as a result of anything ANN did.

Settlement Pool





Morrow v. ANN Inc.

KCC LLC, Settlement Administrator

P.O. Box 404045

Louisville, KY 40233-4045