Arm & Hammer Essentials “Natural” Deodorant Class Action Settlement

Class Eligibility

Purchasers of Arm & Hammer Essentials Deodorant for personal use (not resale) featuring the terms”Natural Deodorant” or “Natural Protection” on the label.

Estimated Amount

$20 for purchasers without a receipt (Amount may be adjusted pro rata if the number of valid claims exceeds the total amount of the settlement pool) Purchasers with a receipt are not subject to the limit of five deodorants per person and can submit claims for as many deodorants as they are able to provide proof of purchase.

Proof of Purchase

Not Required

Case Name

Trewin v. Church & Dwight Co. Inc,
ase No 3:12-cv-01475
District Court for the District of New Jersey

Case Summary

According to the lawsuit the manufacturer of the product engaged in false advertising by including the terms “Natural Deodorant” & “Natural Protection on the labels and marketing of the Arm & Hammer Essentials Deodorant

Arm & Hammer denies the allegations but has agreed to settle to avoid the costs and uncertainly associated with a long litigation.

Settlement Pool





Strategic Claims Services
Attn: Trewin v. Church & Dwight Settlement
P.O. Box 230
600 N. Jackson Street, Suite 3
Media, PA 19063