Duracell Ultra Batteries Class Action Lawsuit Settlement
| Class Eligibility: | All retail purchasers of Duracell Ultra, Advanced or Ultra Power AA or AAA batteries after 6/2009. |
| Estimated Amount: | $3 – $12 depending on the number of batteries purchased and whether you have proof of purchase. |
| Proof of Purchase: | Not required.
(Individuals who present proof of purchase will receive a higher settlement.) |
| Claim Form: | Duracell Ultra Claim Form |
| Case Name: | Joshua Poertner v. The Gillette Company and the Procter & Gamble Company, , Case No. 6:12-cv-00803-GAP-DAP District Court for the Middle District of Florida |
| Case Summary: | The plaintiffs contend that Gillette & P & G engaged in deceptive advertising and marketing claiming that Duracell Ultra lasted “up to 30% longer in toys.” The Ultra Digital was marketed as “Our longest lasting”. These claims deceived consumers into purchasing the Duracell Ultra batteries. Gillette and P & G deny wrongdoing but have agreed to provide refunds |
| Settlement Pool: | Unlimited, plus $6,000,000 worth of batteries to be given to charities. |
| Settlement Website: | Duracell Class Action Settlement |
| Claim Form Deadline: | April 10, 2014 |
| Claims Administrator: | Poertner Claims Administrator, P.O. Box 43215 PO Box 43224, Providence, RI 02940-3224 |
| 1-855-564-7380 |
