Duracell Ultra Batteries Class Action Lawsuit Settlement

Class Eligibility: All retail purchasers of Duracell Ultra, Advanced or Ultra Power AA or AAA batteries after 6/2009.
Estimated Amount: $3 – $12 depending on the number of batteries purchased and whether you have proof of purchase.
Proof of Purchase: Not required.

(Individuals who present proof of purchase will receive a higher settlement.)

Claim Form: Duracell Ultra Claim Form
Case Name: Joshua Poertner v. The Gillette Company and the Procter & Gamble Company, ,
Case No. 6:12-cv-00803-GAP-DAP
District Court for the Middle District of Florida
Case Summary: The plaintiffs contend that Gillette & P & G engaged in deceptive advertising and marketing claiming that Duracell Ultra lasted “up to 30% longer in toys.” The Ultra Digital was marketed as “Our longest lasting”. These claims deceived consumers into purchasing the Duracell Ultra batteries. Gillette and P & G deny wrongdoing but have agreed to provide refunds
Settlement Pool: Unlimited, plus $6,000,000 worth of batteries to be given to charities.
Settlement Website: Duracell Class Action Settlement
Claim Form Deadline: April 10, 2014
Claims Administrator: Poertner Claims Administrator,
P.O. Box 43215
PO Box 43224,
Providence, RI 02940-3224
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