Purex Natural Elements Laundry Detergent Class Action Settlement

Class Eligibility

You are a member of the settlement if you reside in the United States and purchased any of the following products during May 19, 2013 to March 8 2019:

Purex Natural Elements Laundry Detergent
Purex Ultra Natural Elements HE Detergent
Purex Natural Elements HE Laundry Detergent
Purex Natural Elements Ultra Concentrate HE

Additionally, all scents of these products are included:

Linen & Lilies Scent
Lilac & White Lavendar Scent
Tropical Splash Scent

Estimated Amount

The initial claim amount will be as follows and subject to the pro rata adjustments:

Products with a container size less than 150 ounces will collect $2 per container and detergents equal to or larger than 150 ounces will receive $4 per container.

Proof of Purchase

Required if the class member is claiming refunds for more than 10 purchases of products. Proof of purchase must include product name, number of products purchased, container size, purchase date, state of purchase, retail location of purchase, and a copy of the receipt.

Case Name

Luib v. Henkel Consumer Goods Inc.,
Case No. 1:17-cv-03021-BMC,

U.S. District Court for the Eastern District of New York

Case Summary

The Defendant is accused of providing customers with false information by advertising “Natural Elements” on their labeling, advertising, and marketing when the products include synthetic elements.

Settlement Pool





Purex Settlement Administrator
P.O. Box 3240
Portland, OR 97208-3240

1-877-291-9488 (Toll-Free)