Tom’s of Maine False Advertising Class Action Settlement

Class Eligibility

You are a Class Member of the Tom’s of Maine class action settlement if purchased at least one of the Tom’s of Maine products covered in this lawsuit between March 25, 2009 and Sept. 23, 2015.

Covered Products in this Tom’s of Maine class action settlement include:

  • Toothpaste
  • Deodorant
  • Lip Balm
  • Sunscreen
  • Body Lotion
  • Hand Cream
  • Mouthwash
  • Other personal care products

Note that the products involved in this settlement must have been advertised or labeled as as “natural,” or, in the case of deodorant/antiperspirant, is labeled, advertised or promoted as “naturally dry”.

Estimated Amount

Up to $28

Proof of Purchase


Case Name

Allison Gay, et al. v. Tom’s of Maine, Inc,
Case No. 0:14-cv-60604-KMM
United States District Court for the Southern District of Florida.

Case Summary

The settlement’s goal is to resolve allegations of misrepresentation and false advertising in which the manufacturer claimed the products were all natural

Tom’s of Maine does not admit to any wrongdoing but has agreed to this class action settlement to avoid the cost and risk of going to trial

Settlement Pool





Tom’s of Maine Settlement

c/o Dahl Administration

P.O. Box 3614

Minneapolis, MN 55403-0614


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